WHO
Verity & Volition was established by Cheyenne Xia who is also the Sole Designer for the brand. Born and raised in a traditional Chinese family Cheyenne has been immersed in arts since the age of seven. Although trained to be an Economist after obtaining a Master's degree in Economics, she continued to seek her life true goal and discovered she had a passion for fashion design in 2012. And the rest, as they say, is history.
She believes that in order to create a unique and independent creative perspective one must challenge the established limits with positivity, humility and temperance; and be consciously aware that garments are to be created to embody the essence of art -- designed to move and inspire and fashion is to be run like a business -- careful plan, discipline, logistics, and processes.
WHAT
Verity & Volition's goal is to provide premium quality and uniquely designed fashion accented with a sense of wisdom. It embodies the fundamental belief that truth and integrity can be expressed through one's fashion choices. They are designed and created for those who appreciates fashion, regardless of age, nationality, or life style; who resonate with the spirit of truth, wisdom and perseverance; and who can act as ambassadors for such ideas.
Verity & Volition is built to express inner individuality and facilitate the expression of life -- the way one perceives, feels, and lives life. We aim to create style that is quiet yet strong, simple yet distinctive that withstands time. We hope to create fashion inspires and emotes, reflecting the core values of a person, extending one's identify, enhancing one's inner beauty and vitality, and leaving an enduring impression.
WHY
Verity &
Volition was established with the conviction that every human being
has a unique life purpose -- to actualize both their passion and
natural aptitude, and magnify it by helping others discover and
fulfill their true purposes in life. To be yourself and only yourself
in a world which is doing its best to turn you into someone else is
the hardest battle which any individual can fight; and never stop
fighting.
In order
to win such battles, "Who are you?" and "Who do you
want to become?" are the two ultimate questions to be asked and
answered. Verity & Volition hopes to connect those who share this
vision, help them find what they are in search for and act as their
motivation along the way.
Live
Compassionately, yet Righteously; Humbly, yet Victoriously;
Fearlessly, yet Purposefully!
HOW
QUALITY:
Our garments are made with Premium quality fabrics sourced from all
over the world and we focus mainly on natural fibers. We believe
natural fibers are the best for the environment and most comfortable
to be worn. The production is done entirely in the United States
within healthy/safe working environments while the highest quality is
maintained.
PRICE: All
garments are offered directly through our proprietary online store.
By eliminating retailers, our valued customers enjoy an immediate
savings of up to 30% on the retail price of designer fashion found at
high-end boutiques and premium department stores.
GOAL: We
hope to launch a Designer Starter Program in the coming times. The
goal is to help young fashion designers create their designs and
retail them via Verity & Volition's platform. Young designers
will be benefited from learning production management in a
collaborative and mentoring environment and profit-sharing with us in
order to build their start-up capital. They will be better equipped
to build their label successfully in the future.
